Making a Good First Impression in Real Estate


Making a Good First ImpressionWe’ve all heard the expression, “You never get a second chance to make a good first impression.” For real estate agents, making a good impression is not only important for drawing in your ideal clients but it also plays a role in building likeability and credibility with your peers.

Within a few seconds of being in your presence, people quickly form opinions about you. They can make snap judgments that may or may not be true. However, you can influence how they might feel after your first encounter. If they leave feeling good, they will likely associate good thoughts with you. Here are a few things you can do to make a positive first impression:

Appearance does count. How you look and carry yourself goes a long way in establishing instant credibility. Don’t underestimate the fact that people do notice when your clothes fit, are clean and pressed. Your body language also speaks about your confidence level, attentiveness, and approachability.

Acknowledge people who you meet. Reach out your hand and introduce yourself. Use their name and show that you appreciate meeting them.

Be present. It can be very off-putting speaking to someone who is giving off the vibe that they’re more interested in what is happening around you rather than the conversation with you. Give your undivided attention.

Ask interesting open-ended questions that help you get to know the other person. The effect? They will think you are the most interesting person they have ever met! Interested people are the ones who are the most interesting.

Look for similarities or common ground. Have you ever noticed how the energy changes when you realize that someone you just met shares a mutual friend, studied at the same college, or participates in a similar hobby as you? When you find common ground, you establish immediate rapport.

Leave with THEIR business card or contact information. Follow-up with them with a helpful resource or keep connected on a professional social media site like LinkedIn. The key is to start building a relationship and fostering trust in you and your business that will eventually bring business your way.

This post has one comment

  • liza says:

    These are all true. Great blog! I agree that first impression in real estate industry is important. An agent shouldn’t just have a formal attire but also an attitude that your ideal client will think that you are intellectual.

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