Connecting With Your Open House Visitors

Connecting With Your Open House VisitorsI love going to open houses. This past year I’ve spent numerous Sunday afternoons making rounds in houses in my neighborhood. I enjoy the experience of walking through someone’s home and imagining myself living there. I also want to see what is going on in the local housing market and think about my next purchase.

One of the first things that strikes me as I enter an open house is how I’m greeted by the real estate agent.  It can range from everything from being completely ignored to receiving an aggressive sales pitch. Neither approach is productive and can put people off. Instead, you should be thinking about building relationships without being attached to the outcome. Even if a person isn’t looking to buy today, you never know when they may need your service or refer you onto someone else.

You have nothing to lose and only to gain, so it’s worth your time to really work your open house. This is how my real estate agent won me over! I met her through an open house visit. She greeted me warmly, observed attentively to gauge interest level, asked great questions, and most importantly, operated with an ‘how can I help you’ attitude.

In next week’s blog, I’ll break down “the science” with action tips.

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