Comparing Yourself to Other Real Estate Agents: A good thing?


Comparing Yourself to Other Real Estate Agents: A good thing?If comparing yourself to another real estate agent helps to inspire you or motivates you to be at your personal best, embrace the comparison. Competition is helpful by forcing you to figure out how you can offer a service that is one-step ahead of other real estate agents. It keeps you on your toes and raises the bar for industry standards. It also compels you to take care of your clients in a way that will have them singing your praise and referring more business your way.

However, there is a downfall to focusing too much on your competition.

It kills originality. If your comparison is constant and obsessive, you won’t be able to come up with any original ideas of your own. You’ll end of branding yourself just like your competition with the same website, marketing ideas, and niche market. The result? Clients won’t see the difference; you become a part of the pack.

You lose focus of your clients. When you focus your attention on the competition, you let them define what your clients want. Instead of going to your competition for cues on how to brand yourself, take the time to listen to your target market and hear from them on how they like to be communicated to, marketed to and sold to.

You lose focus of your own goals. When you put a lot of attention on your competition, you’ve got your eye on their business instead of on your own. Stay on track with making progress on your own goals. Remember, your strongest business asset is yourself. Invest in your business development, learn what makes your target market tick, and develop your own brand.

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