6 Email Mistakes That Can Kill Client Relationships


6 Email Mistakes That Can Kill Client RelationshipsAs a real estate agent, you know the importance of maintaining a professional image. It’s why you take care to dress well, build an ace website, and provide high quality service for your clients. Your email communication is just as key to how you represent yourself. Some email mistakes are downright embarrassing, while others can border on disastrous. If you want to leave a positive impression on prospects and clients, it’s important for your image that you avoid making these common 6 email mistakes.

Completing the “TO” line first. I bet this has happened to you, where you’ve prematurely sent a message, only wishing you could get it back. I made this mistake just the other day, accidently hitting “Send” before the entire message was drafted. This wouldn’t have happened if I had written the message first and then entered the name or email address.

Not proofreading your writing.  Spelling and grammatical mistakes are embarrassing as they can give off a sloppy and impulsive image. Read your message aloud so that you catch any grammar mistakes or unclear language. Turn on your spell check and check your punctuation.

Rambling. Keep your email messages short and to the point. If you are scheduling a time to meet with a client, suggest some days and times so that you avoid several back and forth email messages. If you find yourself writing a lengthy message, pick up the phone and have a conversation.

Treating email like text messages or tweets. Use full sentences when constructing your email message. Leave the short cuts and abbreviations for texting by phone or limited word count messages such as Twitter. Use proper greetings ie., Hello John, Dear Sarah, and a signature line with your contact information.

Not thinking about the tone of the message. The disadvantage of using email for communication is that there is no body language to accompany what you’re saying. This is why it’s important that you choose your words thoughtfully. It’s easy for people to read between the lines and misunderstand your intention.  Put yourself in the reader’s place and see how your message might be read.

Misreading someone else’s email tone. With so many technical details and requests being emailed back and forth, it’s easy to misconstrue a message as being sarcastic, joking, or serious. Refrain from jumping to conclusions about the email sender’s intention. In fact, err on the side of giving the benefit of the doubt. Consider the various ways the message could be read. If you have an instant emotional reaction, don’t respond right away. Walk away from the email and come back later when you’ve had a chance to process the message and can respond with an open perspective.

You can make a positive impression and foster strong business relationships with your clients and prospects through your written communication. Use email as an opportunity to showcase your professionalism and the high caliber of service you provide.

What other email mistakes have you seen real estate agents make?

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