4 Simple Ways to Increase Your Referrals


4 Simple Ways to Increase Your ReferralsTo be a leading real estate agent, prospecting can never end. In fact, you need to be always actively on the lookout for clients. You need to recognize that anyone you cross paths with might be a prospect or could provide you with a name that leads to a seller or buyer.

While building a network is important, it is actually the cultivation of the network that will bring you closed deals. It’s here where you increase your visibility, demonstrate your credibility, and show how you differentiate yourself from all the other agents they know. Essentially, you raise their confidence in referring you to people they know.

Here are 4 ways you can leave on impression on your network that will increase the likelihood that they will send referrals your way.

Make your first conversation with a networking prospect about his or her business. People want to talk about their business and when you are listening, they are more more engaged in the conversation. The result? Your meeting is more memorable and they are more apt to leave with good feelings towards you.

Demonstrate that you are ready to help them. Ask “How would I know if someone is a good prospect for you?” If you’re on the lookout for prospects for others, they will be more likely to do the same for you.

Get into the habit of sending personalized messages to your contacts. Keep the conversation going by forwarding interesting articles or relevant news stories that you think might be interesting to them. This helps keep you on the top of their mind.

Always send a thank-you note whenever you receive a lead, regardless of whether it results in a sale. This is not just about courtesy, it’s about showing how you run your business.

What are you doing to increase your referrals?

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  • Dal Sohal, Success Strategist for Real Estate Agents
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